We are a family-owned children's resale marketplace. We sell both online (right here!) and in person, with a brick-and-mortar consignment store in Easton, MA and occasional pop-up events in the greater Boston area. We offer a more circular, sustainable, and affordable way to buy high-quality, curated secondhand and new children's clothing, shoes, accessories, books, and toys.
We also sell brand-new gifts and toys. We carry beloved brands like Melissa & Doug, handcrafted pieces from independent makers, and high-quality puzzles and educational toys. And of course, we have your kids' favorites like slime and squishies. We also sell cards and offer free gift bags!
Our mission is to improve the experience of shopping secondhand, helping to change people’s perception of resale and reducing demand for environmentally harmful “fast fashion”. Through our business, we hope to reduce textile waste, challenge the consumerist culture, catalyze conversations around the circular economy, and ultimately minimize the resources used to produce new clothing.
We strive to help make the earth a better place for current and future generations. We strongly believe in the importance of living sustainably, and we think that shopping resale is one of the smartest and easiest ways to do so. We are committed to conscious consumption and want to reduce the waste generated by a "fast fashion" mentality.
By extending the life of existing items and offering a convenient way for people to shop resale, rather than buying new, our business model is fundamentally sustainable. Buy buying secondhand, you divert high-quality products from going to landfills prematurely, and you also reduce the demand for new items to be produced. We estimate that in 2019 alone, we kept 6.24 tons of high-quality items in circulation, reducing demand for the resource-intensive production of new items.
We also believe you shouldn’t have to spend a lot of money in order to provide your kids with high-quality clothing and toys they will love. That's why we offer a large selection of upscale, modern pre-loved merchandise at extremely reasonable prices. Your kids can wear the best brands and you can feel good about making the most eco-friendly and budget-friendly choice.
Our original store in South Easton, MA.
We have been extending the life of children's goods since our doors opened in 1989. In 2008, we expanded into the unit next door, doubling our size. Since then, we have undertaken a minor expansion every couple of years. In 2010, we opened an additional room for our large selection of books. In 2012, we built two new dressing rooms. And in 2019, we opened our second brick-and-mortar location in North Easton, MA, while also launching our online store. In 2020, we consolidated the two locations into the new, larger North Easton store, and we launched a personal shopping service so customers could shop while our doors were temporarily closed due to the pandemic. As we evolve, we are able to provide our customers with an increasingly organized and extensive selection of merchandise and a more streamlined customer experience.
We are a proud member of the local Easton community. We are lucky to play a role as not just a store, but a meeting place for parents, kids, and friends. Virtually all of our consignors come from the local community (Easton and the surrounding towns), and most of our sales are made to local customers as well. We are committed to creating value for our local community first and foremost, both by offering a great way to shop for affordable, high quality kids' goods, and by giving parents a sustainable way to re-home their outgrown kids' items, while also earning some extra cash.
We are a women-owned, family-owned business and are in the process of becoming a certified B Corporation. This network of sustainable, mission-driven businesses is another community that we're proud to join. Learn more about our B Corp certification process on our blog:
- Introduction: Becoming a B Corp
- The B Impact Assessment: The first pass
- B Corp certification: Why are we doing this?
- B Corp certification: The data we need and how we're using it
We are also an active member of NARTS, the National Association of Resale Professionals.
In addition to having a sustainability-driven business model, we strive to make a positive impact on our communities by engaging in strategic philanthropy. We give financial and in-kind support to local nonprofits that strengthen our communities, as well as those that create positive environmental impact.
Nicole, Beth, and Melissa Mazzeo at the opening day of our North Easton location.
We are proud to be a women-owned, multigenerational family business. Beth and Melissa Mazzeo are the mother-daughter team behind Merry Go Rounds. Beth has owned the business for over twenty years, and Melissa has recently stepped in as co-owner and CEO. We're also lucky to have wonderful staff, who in many ways feel like family. It is important to us to provide good jobs for members of our community, and many of our employees stay with us for years.
Why shop resale?
You can buy the same item you see new in stores for less than half the original price. Many items in our store are barely used or completely new, with original tags, for a fraction of the original price.
Help save the environment.
The materials and energy that go into producing clothing pollute the environment. Giving clothes a second chance for use reduces the need for production of new clothing.
Reduce waste in landfills.
Landfills worldwide are loaded with millions of tons of unnecessary trash, including clothing.
Instead of shopping at a big corporation where you don't know what business practices your money is supporting, buying from local, independently owned shops supports your community.
What’s more: half of the money you spend at our store goes to other parents in the area—the consignors who bring us the products you buy.
You never know what you’ll find when shopping resale. From classic must-have brands like Janie and Jack, Vineyard Vines, and Under Armour, to cult favorites like Lilly Pulitzer, tea, and Matilda Jane, to designer finds like Burberry, Versace, and Chloé, to the occasional handmade and vintage treasures, our stores are full of truly special pieces.